Marketers are spoiled for choice in terms of content curation and sharing software. This software space is stuffed with platforms that permit you to sort through content, filter noise, and analyze the impact of the social shares.
Marketers love BuzzSumo, and for good reason. It offers content research, social listening, influencer sourcing, and link research all in one place, and plenty of this data is free – to a degree. As soon as your business needs something more or different than what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a listing of the ideal BuzzSumo alternatives for several different use cases. All these tools provides some form of “trending content,” feature, but that’s really the location where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor to check out these options.
EpicBeat is constructed to curate content, find influencers, and perform social listening tasks. The interface has a lot of features, but remains an easy task to learn, with filters, charts, and graphs to help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly using your site. It offers integrations for social listening across most platforms, although only Twitter can be obtained at the free level.
The free version also limits one to content as much as a month old, but if that’s all you need, it’s free forever. In the premium level, subscribers can look at content lists as old as one year. The internet site offers built-in sharing and engagement stats for every content asset, so you can find probably the most viral content and share it on your own platform.
EpicBeat content dashboard
From the same company that owns EpicBeat, EpicTrack is undoubtedly an enterprise-level content sharing platform for the data-driven marketer. This software is a buzzsumo alternatives, but far more powerful with incorporating in-depth analytics about how content affects your profits. By combining your site content aggregation and sharing with site visit data, EpicTrack shows specific ROI for every single component of shared content. This means you can track the immediate results of each post in the same platform the place you first discovered or scheduled the share.
As well as supplying you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, both of which are created to allow you to gauge reader feedback. Sentiment Analysis informs you the tone of comments and shares, so that you can react quickly to customer feedback (both good and bad) without searching through every mention by hand. Mention Analytics tracks your site content authors and filters customer response for yourself.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and online magazines in accordance with the topics and publications you specify. That may be useful if you’re trying to find relevant third-party content to share – or, heck, just read – every day. Although Feedly is created in the Rich Site Summary (RSS) model, it is above and beyond the conventional Feed with sharing, suggestions, and over 200 application integrations. Each piece of content is stripped as a result of its basic text and pictures, filtering out ad noise and sign-up interruptions, helping to make reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, however the app integration lets you build your keyword and mention notifications in your existing content feed. The vast variety of app integrations means sharing pertinent content with your team or audience is not hard. Feedly doesn’t provide much in the way of analytics on existing or shared content, however the stripped-down feel, mobile app, and straightforward content discovery tools turn this into an excellent tool for marketers centered on reading and sharing.
Feedly mobile content views
Oktopost is designed specifically for marketers and social media managers within the B2B space. Together with content discovery formats, your team can connect existing RSS feeds to check your most valuable sources of new content. Automation helps streamline your content sharing by scheduling posts across social platforms and services. They also give you a browser extension for simple scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics directly into their platform to help marketers study the impact in their content. Furthermore, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to the organization’s needs.
Oktopost social curation dashboard
As the name suggests, Sprout Social is a social websites-focused content curation and sharing tool for marketers. The combination of discovery and publication capabilities with customer support and lead tracking makes this a strong tool for small enterprises and companies rich in social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable leads to stakeholders.
Sprout Social’s strength is within its customer-focused integrations. Direct messages from your social channels are routed to the dashboard, where any authorized users can respond without switching between a number of different accounts. You may also use the Monitoring feature to go by mentions with a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is ideal for marketers and social media managers who wish to improve backlinks and relative SEO while also tracking content and mentions. Ahrefs crawls over 4 billion links every day, which comes in handy in case your strategy relies heavily on building links. While those crawlers are out scouring the internet for links, they’re also able to curate a lot of brand- and keyword-related content for your personal team to share. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike many of the platforms for this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. What it really lacks in sharing capabilities the program makes up for in analytics. Ahrefs is designed for content managers and SEOs enthusiastic about how content and backlinking affects overall site and landing page rankings, but could possibly be confusing at a discount experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative to BuzzSumo, you may either monitor the achievements your social posts by searching through channels and switching from platform to platform, or you can save time and switch to a social networking platform that does it all.